Eros International on Thursday said its 'Bollywood Channel' launched recently on YouTube has registered over 1 million visits to the site.
The channel has also been ranked consistently in the Top 20 'Partner Channels' of YouTube that include mainstream channels such as the NBA, CBS, NBC and more.
The channel offers customers a wide range of content such as 'first-look' at films, events and happenings from Bollywood and music videos, interviews, upcoming film trailers and much more.
This is the first partnership between YouTube and a major content owner from Bollywood - the Indian movie industry.
"We are extremely pleased with the initial success of the channel; this has helped us validate the demand for our exclusive content library", Manu Kaushish, VP New Media, Eros International, said in a release on Thursday.
"Over the next few months, we will be launching our own ad supported platform and will be pioneering this model for the Indian movie industry," he said.