The Tatas are planning a new-look for their first prestigious acquisition Corus Steel next year, a move that coincides with the company emerging from the financial burdens and the global downturn.
The rebranding exercise for the Anglo-Dutch steel maker will start by the middle of 2010.
"I can confirm that it has always been Corus' intention to adopt the Tata Steel brand as its visual identity," a Corus spokesperson said. "A gradual transition for the rest of Corus could start by the middle of 2010...," the spokesperson said. Afinal decision is awaited.