Brand Tata for corus next year? | business | Hindustan Times
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Brand Tata for corus next year?

The Tatas are planning a new-look for their first prestigious acquisition Corus Steel next year, a move that coincides with the company emerging from the financial burdens and the global downturn.

business Updated: Dec 06, 2009 22:57 IST

The Tatas are planning a new-look for their first prestigious acquisition Corus Steel next year, a move that coincides with the company emerging from the financial burdens and the global downturn.

The rebranding exercise for the Anglo-Dutch steel maker will start by the middle of 2010.

"I can confirm that it has always been Corus' intention to adopt the Tata Steel brand as its visual identity," a Corus spokesperson said. "A gradual transition for the rest of Corus could start by the middle of 2010...," the spokesperson said. Afinal decision is awaited.