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Brisk business for 'Bewakoof'

Calling somebody a 'bewakoof' is degenerating, but at Kacheri Chowk town in Jharkhand if you are not in 'bewakoof hotel' you are really missing out on something.

business Updated: Aug 13, 2008 16:54 IST

Calling somebody a 'bewakoof' is degenerating, but at Kacheri Chowk town in Jharkhand if you are not in 'bewakoof' you are really missing out on something.

"Bewakoof Hotel" in Giridih with the Prarsnath hills and its salubrious climate in the backdrop is a fine eating joint serving delectable items, which is corroborated by none other than two former Jharkhand ministers Ravindra Rai and Chandra Mohan Prasad who often frequented the low-budget restaurant in the 70s.

But why this strange name for the hotel?

Brothers Birbal and Pradeep Ram, who owned the eatery, explained that they worked on an idea of their uncle, who contended that a strange name would attract "strange" customers curious to know more.

The idea clicked when people out of sheer curiosity started visiting the place when it opened its doors in 1971.

In the early days, the locals made fun of the name, but tourists made a beeline soon when news about its good and sumptuous meals spread, the brothers said.

"During the initial days, a couple of persons would call us bewakoof after having sumptuous meals. But now my hotel is famous for serving even VIPs," Birbal claimed.