Britannica ties up with Airtel

Book publishers may lament about digitisation eating into their businesses, but the compendium of knowledge Encyclopaedia Britannica has chalked out plans to use the same for its advantage.

Book publishers may lament about digitisation eating into their businesses, but the compendium of knowledge Encyclopaedia Britannica has chalked out plans to use the same for its advantage. Considering India to be its major revenue frontier, the company has tied up with Airtel and is reaching out to schools to promote its online school edition.

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Encyclopaedia Britannica, which is a trusted knowledge source across the globe, has also created India specific content that includes Encyclopaedia of India and Britannica online school edition.

"At present India contributes around 3% of our global revenues, but given the market potential we expect it to contribute around 10% over the next five years," Jorge Cauz, president Encyclopaedia Britannica told HT. Cauz said that the company is reaching out to schools across the country for its online school edition. "We currently reach out to 3,000 schools and over the next three years plan to take our content to around 15,000 schools across the country," said Cauz.

"At present our revenues are equally distributed between the print and digital content but with increasing digitisation we expect close to 80% revenues to come from digital content over the next five years," said Cauz.