Cable TV is expected to reach more than 10 crore homes across the country by 2012, driven by the growth of digital television and broadband network, an industry body said on Monday.
Consumers are shifting their time and spending patterns in favour of new, digital media and broadband services, the Cable & Satellite Broadcasting Association of Asia (CASBAA) said in a report. Digital TV provides a platform to stimulate growth and diversity in content to meet the full range of needs for India’s many regions, it said. “Digital television and broadband networks are set to play a vital role in India’s economic development and national competitiveness just as they did in Japan, Europe,and US,” CASBAA CEO Simon Twiston Davies said.
Globally, overall household penetration and growth of advanced services are highest where competing infrastructure players are allowed to serve new markets on a revenue-generating basis. In these countries, cable operators compete with telecom companies, and with DTH operators in partnership with cable or wireless broadband operators.