Canadian chain Mr Sub to enter India, face Quiznos, Subway

  • Himani Chandna, Hindustan Times, New Delhi
  • Updated: Sep 09, 2015 11:05 IST
A photo of a Mr Sub outlet. The Canadian sandwich maker is set to enter the Indian market, starting with Delhi NCR.

After burgers, the food war in India may be moving to sandwiches. Canadian sandwich maker Mr Sub is set to foray into the country. Mr Sub will bring its popular submarine sandwich — a long bread roll similar to a baguette, filled with cheese, sauces, and vegetables — across India.

"We plan to establish 200 outlets across India by the end of fiscal year 2020. However, we will start with Delhi NCR and aim to establish about 30 outlets by March next year," Arnav Saluja, chairman, Beverly Food and Beverages, the master franchisee for Mr Sub in India, told HT.

"After Delhi, we will move to Mumbai, Hyderabad and Bangalore in second phase, with 65 outlets by the end of March 2017." The company has 516 outlets across the globe at present.

Mr Sub’s submarine would retail at about Rs 130 (vegetarian) and Rs 210 (non-vegetarian).

Mr Sub’s products would be directly pitched against American chains Subway and Quiznos. Subway, which has over 500 franchise stores in India, plans to hit 2,000 in the next five years. US-based Quiznos entered India in 2012, and plans to establish 150 outlets by 2017.

"Home to a young population with rapidly evolving consumption patterns and willingness to experiment global cuisines, India is a preferred destination for international QSR brands," said Saluja, who is hunting for stores sized between 600 square feet and 1,000 sq ft.

According to the latest CRISIL research, the QSR (quick service restaurant) segment is expected to retain momentum of 26% CAGR to become a Rs 11,700 crore industry over the next three years.

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