Spurred by the Indian consumers appetite for compacts and the digital single lens reflex (DSLR) cameras and an ever-increasing competition, Canon India is stepping up its retail initiative. The company plans to launch 300 stand-alone stores, Canon Image Square, over the next three years across India.
"The market is maturing to a level where doing business at such level is becoming more viable," said Alok Bharadwaj, senior vice president, Canon India."Digital cameras are increasingly becoming a big driver for growth and standalone stores will give us more visibility," he said.
Canon expects to cross Rs1,260 crore revenues in 2010, compared with Rs840 crore revenue in 2009. The first 100 stores will be spread across six metros, whereas 200 stores will be located in Tier-II and Tier-III cities.