Cautious jobseekers study ‘social status’ of companies: Survey

  • Himani Chandna, Hindustan Times, New Delhi
  • Updated: Jul 30, 2015 01:47 IST

Want to attract good talent? Build your reputation. That’s the new message for companies from those looking for jobs these days.

The new breed of jobseekers have become ‘brand conscious’ and is considering the reputation of the company through its website and social media reviews while making career decisions.

A latest survey by US-based staffing firm ManpowerGroup Solutions have found that ‘one in four’ jobseekers these days studies the reputation of the company before deciding to work with them.

“The foremost factor while making a career decision is the job profile, followed by the brand reputation and compensation package,” the survey said.

Applicants collect cues from the company’s website three times more (86%) than social media networks or news outlets (27%), whereas the other popular options to understand the brand reputation includes search engine results (52%) and peers (45%), according to the survey, which covered over 2,000 jobseekers.

“HR professionals, who can draw out the uniqueness of their company’s brand and reinforce a compelling dialogue with the candidates, will find top recruits heading straight to them,” Lisa Schiller, vice-president of client delivery, ManpowerGroup Solutions RPO, told HT.

Thus, the advice for employers is to develop strategies to monitor and build their brand reputations on social media, including content in the form of blog and social posts.

Also, commentaries on job review sites such as Glassdoor should be used to rank internal HR practices. “Employee voices add credibility, authenticity and validity to brand conversations,” said AG Rao, group managing director, ManpowerGroup India.

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