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Coca Cola to invest $250 mn in India

Revealing its plan to invest $ 250 million over the next three years, beverage giant Coca Cola says India figured strategically in its global gameplan.

business Updated: Jul 04, 2008 16:47 IST

Revealing its plan to invest $ 250 million over the next three years in the country, beverage giant Coca Cola on Friday said India figured strategically in its global gameplan.

President and CEO of Coca Cola India Atul Singh said, "We are committed to investments in India. The company will invest $ 250 million in the country over the next three years."

He said that the BRIC nations (Brazil, Russia, India and China) are strategic countries on which the company is focusing.

The company would focus on the sparkling drink, juice and its drinks, water and Georgia tea and coffee segments.

He said that although Coca Cola has 400 brands under its fold globally, the company would introduce newer brands in India at an opportune time.

In the sparkling drink category in India, Coca-Cola is the market leader with a market share of over 60 per cent.

Singh said that the investments would go towards brand promotion and purchase of equipment.