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Coke bottling unit turns nimble

Coca-Cola India, which has grown its operations and market share in the recent times, is now making attempts to become nimble, flexible and swifter internally in order to make its products reach faster to the market. Rachit Vats reports. Three to the power of eight

business Updated: Oct 04, 2011 23:06 IST
Rachit Vats

Coca-Cola India, which has grown its operations and market share in the recent times, is now making attempts to become nimble, flexible and swifter internally in order to make its products reach faster to the market. The Indian operation of the Coca-Cola Company has brought about an organisational change at its company-owned bottling entity, Hindustan Coca-Cola Beverages (HCCB).

In line with the company's 2020 Vision, HCCB has dissolved the three large regions and has instead created eight business units to drive its business growth. "As we gain momentum and begin delivering on our 2020 Vision we need a seamless operational play that is quick and exceptional at execution. This new set-up will ensure faster execution and quick decision making at all levels," said PV Ramnamurthy, vice-president, human resources, Coca-Cola Beverages.

The new zonal structure will include eight zonal vice presidents who will report to Deepak Kaul, senior vice-president, operations, at the corporate office. Kaul will report to T Krishnakumar, CEO, HCCB.

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"The company has grown in the recent years and realignment will boost our growth plans. We will also deploy more resources including additional manpower to deliver on the Vision 2020 commitments," Ramnamurthy said.