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Competition with Apple is a long game: Microsoft

business Updated: May 27, 2010 23:36 IST

Terming its competition with rival Apple as a "long game," software giant Microsoft on Thursday said it will continue to focus on developing good products, leaving the stock market to take care of itself.

Reacting to a question about arch rival Apple overtaking it in terms of market value, Microsoft chief executive officer Steve Ballmer, who is in New Delhi, told newsmen that "it's a long game; we have good competitors... we too are a very good competitor."

"We are executing very well and that is going to lead to great products and great success. How the stock market chooses to reflect on that is up to the stock market," Ballmer added.

Shares of Apple, the makers of the iconic iPhone, had risen on Nasdaq on Wednesday, pushing its market value above its long-time rival, Microsoft.

Ballmer, who is here to discuss the company's cloud services offerings, said, "my focus is on everyday...what we should be doing to our product line, where do we go, how do we make products more innovative."

He also exuded confidence that there is no technology company in the planet that is as profitable as Microsoft.

Ballmer also said the company plans to a launch a new software for mobile phones by the end of 2010.