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‘Customisation, quality to drive growth in India’

business Updated: Jan 24, 2010 20:36 IST
Vivek Sinha

The Indian market is important in Lenovo’s scheme of things, and the company aims to succeed here with quality products and customised solutions, Rory Read, president and chief operating officer of Lenovo Group, tells Vivek Sinha in an interview. Excerpts:

On India’s place for Lenovo
India remains one of the top three PC markets in the world. It is a region by itself that is showing the fastest growth for PC sales. In fact, we cannot be successful unless we are successful in India. At present, Lenovo computers account for eight per cent of the market in India. Lenovo is eyeing a double digit market share, wherein we expect to grab 10 to 20 per cent of the PC sales. Our focus will be on introducing quality products with customised solutions.

On the growth drivers
We are witnessing explosive growth in the notebook market of India. Our target is to increase the market share in commercial and SMB (small & medium business segment) category and simultaneously increase share in consumer segment. The commercial segment accounts for 22 per cent of our total sales which will remain an important growth driver for us. The SMB market is expected to grow at more than 59 per cent.

On launching mobile handsets
We are in the process of evaluating the mobile handset market in the country. Lenovo already has a variety of 3G-enabled mobile handsets and notebooks at attractive prices in its kitty. We are awaiting the start of 3G services in India and related infrastructure to be in place to introduce these products.

On marketing initiatives
Lenovo promises to have products to cater to all segments. We believe that the entry level segment will show fastest growth. Further, we are banking upon our 40 regional distributors and over 1,200 channel partners for our growth.