Dell ties up with Gome to sell PCs in China - Hindustan Times
close_game
close_game

Dell ties up with Gome to sell PCs in China

Reuters | By, Beijing
Sep 24, 2007 04:19 PM IST

Dell Inc says it will sell its latest range of personal computers through Gome Group, China's largest electronics retailer.

Dell Inc said on Monday it would sell its latest range of personal computers through China's largest electronics retailer, Gome Group.

HT Image
HT Image

The tie-up with GOME Electrical Appliances Holding Ltd follows similar moves by Dell, the world's second-largest personal computer maker, to expand beyond its direct-sales model to increase global market share.

Hindustan Times - your fastest source for breaking news! Read now.

"I am confident that we made the right decision to partner with a top-name brand to sustain our growth in China," Gome President Chen Xiao said in a statement.

Beijing-based Gome will start retailing Dell products next month in 50 of its stores. Gome had 654 outlets in all at the end of June.

"For Dell this is a great opportunity to extend connections with Chinese customers we may not have reached in the past," said Michael Tatelman, vice president of marketing and sales for Dell's global business.

China is the world's second-largest PC market by shipments.

The tie-up was first reported by the Wall Street Journal.

Shares in Gome were down nearly 12 per cent in resumed trade on Monday morning. A shareholder in the company last week was selling up to HK$2.39 billion ($307 million) of shares in Gome at a discount of 6 per cent to 8 per cent below on Thursday's closing price.

Unlock a world of Benefits with HT! From insightful newsletters to real-time news alerts and a personalized news feed – it's all here, just a click away!- Login Now!
Stay informed on Business News along with Gold Rates Today, India News and other related updates on Hindustan Times Website and APPs
SHARE THIS ARTICLE ON
Share this article
SHARE
Story Saved
Live Score
OPEN APP
Saved Articles
Following
My Reads
Sign out
New Delhi 0C
Thursday, March 28, 2024
Start 14 Days Free Trial Subscribe Now
Follow Us On