Dhoni signs Rs 26 cr endorsement deal with Vijay Mallya's UB Group | business | Hindustan Times
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Dhoni signs Rs 26 cr endorsement deal with Vijay Mallya's UB Group

After striking a Rs 26 crore endorsement deal with world's second largest spirits firm, the UB Group, Indian cricket team captain Mahindra Singh Dhoni is set to sign up to four more deals soon.

business Updated: Dec 03, 2010 21:58 IST

After striking a Rs 26 crore endorsement deal with world's second largest spirits firm, the UB Group, Indian cricket team captain Mahindra Singh Dhoni is set to sign up to four more deals soon.

"We are talking to several companies at the moment. At least three to four new brand endorsement deals will be closed in the next two months," Rhiti Sports Management, Promoter, Arun Pandey said.

As a part of the recent Rs 26 crore deal with the UB Group, Dhoni will become the brand ambassador for McDowell's soda for a period of three years.

Earlier this year, Rhiti Sports Management along with Mindscapes One, signed a Rs 210 crore deal with Dhoni to manage his endorsements and brand associations.

"Currently Dhoni is the face of 23 brands and charges over Rs six crore per endorsement," Pandey added. The pack of brands endorsed by Dhoni includes Reebok, Aircel, Godrej and TVS Motor.

During the first six months of this year, Dhoni topped the chart for celebrity endorsements on television, leaving behind not only Shahrukh Khan and Sachin Tendulkar, but also the gorgeous ladies of the silver screen.

According to the Adex survey of TAM Media Research, while Dhoni endorsed brands for 24 companies on TV, Shahrukh and Sachin were seen promoting the products of 16 and 15 firms, respectively.