The Walt Disney company has withdrawn its application to trademark the term ‘SEAL Team 6’, on its toys, games and a TV show, to apparently cash in on the elite unit that killed Osama bin Laden after US Navy declared it would protect its rights.
The move by the entertainment giant to file a trademark application came two days after Abbottabad raid, but it ran into a wave of criticism and late-night jibes in Tv shows.
The company said it was withdrawing its application with the US Patent and Trademark Office “out of deference to the Navy’s application” for these trademarks.
On May 3, Disney had filed an application requesting exclusive rights to the use of term ‘SEAL Team 6’ on a variety of products.
On May 13, the Navy fired back at Disney by filing an application for trademarks on the phrases ‘Seal Team’ and ‘Navy SEALs’.
Those phrases denote “membership in an organisation of the Department of the Navy that develops and executes military missions involving special operations strategy, doctrine and tactics,” the Navy said in its filings.
“We are fully committed to protecting our trademark rights,” chief Navy spokesman Commander Danny Hernandez said.