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Diwali beats Sensex in Net buzz

For India’s netizens, Diwali cheers are more important than the rough rides on the stock market, perhaps because a huge number of users are not wage-earners or investors.

business Updated: Oct 29, 2008 21:59 IST
Ruchi Hajela

For India’s netizens, Diwali cheers are more important than the rough rides on the stock market, perhaps because a huge number of users are not wage-earners or investors.

Google Hot Trends, a software-based tracking of surfing trends on the Internet captured by the search engine giant Google on the basis of keywords used, found that on Monday, a day before the festival of lights, and last Friday as well, Diwali-related words dominated search, despite the country’s premier stock index plunging to new lows.

The search for ‘BSE Sensex’ peaked around 1pm on Monday but it still did not figure in the top 20 searches.

Hot Trends displays a sudden surge in popularity of a subject, based on the top 100 searches. It is automated and updated every hour.

Surfers do take an active interest in economic trends. On October 20, when the Reserve Bank cut its signal repurchase rate, “Repo rate” topped the list of trends.

The term ‘Diwali’ has on an average been searched over three times than the word ‘Sensex’ in October so far.