Domino’s Pizza is targeting to double its outlets in India to more than 800 over the next five years with the food chain clearly identifying the world’s second fastest growing economy as major growth hotspot along side traditional markets in the North America and Europe.
“If all goes to plan to add at least 80 stores annually, we should be opening our 500th Domino’s Pizza store sometime next year,” J Patrick Doyle, president and CEO of the food major, told Hindustan Times.
Currently, there are 411 Domino's stores in India and plans are afoot to expand the brand’s footprint further into the Indian heartland.India is the fifth largest market for the Domino’s after the US, UK, Mexico and Australia.
“We expect India to become the fourth largest market in about two years,” Doyle said.
In 2010, Domino’s globally registered sales of $6.2 billion (about Rs 31,000 crore) with sales from India contributing about $250 million (about Rs 1,250 crore) or about 4% of total global sales.
“The India operations are doing very well. My most recent visit to India was last year to celebrate the 300th store launch. We have added more than 100 stores in just 15 months,” he said.
There are 9,064 Domino’s Pizza outlets worldwide.
In India, Jubilant FoodWorks Ltd operates Domino’s Pizza stores with exclusive rights for India, Nepal, Bangladesh and Sri Lanka.
Domino’s is the market leader in the organised pizza market in India with over 50% market share and 70% share in the Pizza home delivery segment.
Doyle said the pizza chain’s other markets such as the United Kingdom have also started introducing Indianised products including the popular ‘Chicken Tikka Pizza’.
In metros, Domino’s focuses on on-time delivery, but over the last few years, the company has opened outlets in smaller towns that have a seating capacity of about 25 people.
“Delivery still constitutes a major share of our revenues, at about 55-60%, but the share of dine-in business has also improved,” Doyle said.