Domino’s plans 500 stores in 50 cities by 2011 | business | Hindustan Times
Today in New Delhi, India
Dec 18, 2017-Monday
-°C
New Delhi
  • Humidity
    -
  • Wind
    -
live
* Wins + Leads | Source : ECI/Media Reports

Domino’s plans 500 stores in 50 cities by 2011

Domino’s Pizza India Ltd aims to open 500 stores in 50 cities across the country by 2011 at an estimated investment of Rs 1,000 crore, reports Samiran Saha.

business Updated: Aug 27, 2007 22:35 IST
Samiran Saha

Domino’s Pizza India Ltd aims to open 500 stores in 50 cities across the country by 2011 at an estimated investment of Rs 1,000 crore, its chief executive officer, Ajay Kaul told Hindustan Times on Monday.

The pizza giant currently runs 156 stores in 33 cities and is on what Kaul calls an “aggressive growth binge.”

“Domino’s is present in 70 countries the world over and according to the ratings we are already among the top three countries in our global operations and would want to keep our growth momentum on,” Kaul said.

Kaul said Domino’s had a 45 per cent share of the local pizza market.

“Our real threat is not from competitors in the pizza segment but from other Indian snack restaurants,” he said.

Domino’s now has 35 stores in the National Capital Region (NCR). Metros will be the key focus area in the growth strategy, accounting for 8 out of 10 future stores, Kaul said, but added that “tier two”
cities also offered strong potential.

“We have recently opened stores Patiala and Vadodara and also intend to open stores at 10 smaller cities across the country,” he said.
New stores are planned in Bhopal, Vizag, Thiruvananthapuram, Nagpur, Nasik, Surat, Rajkot, Madurai, Siliguri and Bhubaneshwar by next year.

“We will fund store expansion through internal resources and are looking at a capital expenditure of Rs 225 to 250 crore in the next three years,” Kaul added.

The company is building a state-of-the-art manufacturing facility at Noida at an estimated cost of Rs 12 crore to supply raw materials for its stores in the NCR.
Domino’s Pizza India Ltd aims to open 500 stores in 50 cities across the country by 2011 at an estimated investment of Rs 1,000 crore, its chief executive officer, Ajay Kaul told Hindustan Times on Monday.

The pizza giant currently runs 156 stores in 33 cities and is on what Kaul calls an “aggressive growth binge.”

“Domino’s is present in 70 countries the world over and according to the ratings we are already among the top three countries in our global operations and would want to keep our growth momentum on,” Kaul said.

Kaul said Domino’s had a 45 per cent share of the local pizza market.

“Our real threat is not from competitors in the pizza segment but from other Indian snack restaurants,” he said.

Domino’s now has 35 stores in the National Capital Region (NCR). Metros will be the key focus area in the growth strategy, accounting for 8 out of 10 future stores, Kaul said, but added that “tier two”
cities also offered strong potential.

“We have recently opened stores Patiala and Vadodara and also intend to open stores at 10 smaller cities across the country,” he said.
New stores are planned in Bhopal, Vizag, Thiruvananthapuram, Nagpur, Nasik, Surat, Rajkot, Madurai, Siliguri and Bhubaneshwar by next year.

“We will fund store expansion through internal resources and are looking at a capital expenditure of Rs 225 to 250 crore in the next three years,” Kaul added.

The company is building a state-of-the-art manufacturing facility at Noida at an estimated cost of Rs 12 crore to supply raw materials for its stores in the NCR.