Emami ties up with the makers of Force | business | Hindustan Times
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Emami ties up with the makers of Force

business Updated: Sep 30, 2011 13:42 IST
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After facing success with Mallika ‘Munni’ Arora Khan and Katrina ‘Sheila’ Kaif, FMCG major Emami is now eyeing the bubbly Genelia D’Souza and macho-man John Abraham to promote its pain relief ointment Himani Fast Relief. Emami Limited recently signed a promotional deal with the makers of action blockbuster - Force.

Mr Mohan Goenka, director, Emami Limited, says, “We are hopeful that the movie Force will help in promoting Fast Relief Pain ointment. In the coming days, the movie clipping will be aired in many television channels. Our previous experiences with Bollywood stars in sensitizing Emami products have proved worthy. Thus, this time also we are expecting a good response among the consumers through the intervention of popular faces like Genelia and John.”

An eye-catching ‘promotional video’ has been made with John Abraham and Genelia D’ Souza, the lead actors in the movie , the intended message is – Himani Fast Relief, dard mitaye chutki mein. The in-film promotion reveals that John and Fast Relief – is indeed a forceful combo. Himani Pain Relief is a pocket friendly ointment with its ayurvedic content as the USP.