EnglishHelper: The new teacher on the block | business | Hindustan Times
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EnglishHelper: The new teacher on the block

business Updated: Jul 26, 2012 17:41 IST

'The bandage was wound around the wound'. 'The Farm was used to produce produce.' With sentences like these, it's no wonder English leaves most new learners baffled. India has a large English-speaking population and there's an increasing demand for quality learning solutions in English language.

While there're hundreds of tutorials and coaching schools offering to make one fluent in English, it is rare to come out of these with a sound grasp of grammar. This is where EnglishHelper steps in to offer innovative and cost-effective technology for learners at all levels.

Founded by Dr Venkat Srinivasan and led by Sanjay Gupta, EnglishHelper set its operations in India in 2009 with the aim of imparting affordable technology tools to improve English language proficiency of people from all sectors.

The CEO talks to HT about the objective and success of EnglishHelper in India.

HT: Why was English Helper started?
EH is the result on many fortunate coincidences. The promoters of the company have deep domain expertise in the area of computational linguistics and AI. The company's products enable comprehension linked learning leveraging the technology that has been used successfully for various commercial purposes. EH is led by people who have credible business track record in India and globally. They are passionate about the opportunity to take English language ability to millions of people. EH believes this is best done when products are offered competitively to customers who are discerning and want best value for money. In summary, EH is a social enterprise that aims to empower and enable millions of people by building a profitable, successful and reputed business.

HT: What has been its biggest achievement in the social sector till date?
EH is a young company that is on the path of realizing its success. However, there are many achievements already that are helping drive EH objectives. EH products are easy to use, relevant for all categories of users and priced affordably. It has on-boarded more than 200 schools and has in excess of 50, 000 users today. Most of this has been achieved in the last six months. A large percentage of users are from lower income backgrounds. In fact, there is already increasing evidence from individual stories of how EH's English solutions are beneficially impacting lives of people - from the rural youth in Uttarkhand looking for a BPO job to a young boy living in a Gurgaon slum now dreaming of higher studies.

HT: How is it different from than other online tutorial/coaching school?
We in EH explain this by the 3M principle. First is method, our solutions are based on the fundamentals of language learning. Listen, Speak, Read and Write. Our products enable comprehension, build motivation and through self-paced practice help build skills that are sticky i.e "retain what you learn and learn more, quicker". Second is mode, EH products are technology enabled. This makes large scale, standardized implementation easy. Because they are designed to support learning in the context of the learner, "customization" of learning content is simple. Learners are exposed to a consistent learning experience any time, all the time. Third is manpower. which is one of the biggest challenges facing English language is availability of quality teachers and trainers. Our solutions change the role of the teacher to a facilitator i. e. their role focuses on aspects like class discipline, timeliness, infrastructure and problem solving. In fact, if learners are motivated enough they can self-learn effectively with no external management / facilitation. This is a big plus as many large scale skill building/ retail/ service sector and other organisations evaluate our products for their needs.