ESPN Star Sports has secured the exclusive global commercial rights for all the matches in the inaugural Champions League Twenty20 season, to be held from December 3 to 10 and for all further Champions League Twenty20 seasons until 2017 for Rs 4,050 crore.
Sony Max, along with World Sport had bagged the 10-year global media and production rights for BCCI’s IPL series for Rs 4,617 crore. While the IPL had 59 matches, the Champions League Twenty20 season will have 23 matches in the first season.
Media experts are not sure whether ESPN STAR Sports may have paid the right price for the ten-year commercial rights for the Champions League Twenty20.
Rohit Gupta, President, Sony Entertainment said, “There are a couple of factors which I feel concerned about. For example, the ability of non-India matches and the day matches on weekdays to deliver strong ratings. Currently, since there are no ratings available for non-Indian team matches, it seems as of now that the price has been slightly stretched as the payout is more than double per match when compared to the payout for IPL.”
In the IPL tournament, every team had the Indian connection, as all team owners were Indians. IPL delivered an average rating of 4.8.
Shashi Sinha, CEO of Lodestar Universal making a larger point said: “Before the IPL, I was skeptical but every year, the bar keeps getting raised in cricket broadcasting. Any comment in the short-term may not be relevant as this is a long-term bet.”