NEW DELHI: Facebook India has appointed Umang Bedi as the new managing director in place of Kirthiga Reddy, who will be returning to the US to join the global accounts team at the company’s Menlo Park headquarters.
Bedi comes to Facebook from Adobe, where he is MD, South Asia. He has close to two decades of leadership experience covering sales, marketing and partnerships for multinational companies.
He will officially join the social networking giant as MD in July.
An engineering graduate from the University of Pune, Bedi is also an alumnus of Harvard Business School.
Facebook said in a statement that Bedi will lead the India business in building and maintaining strategic relationships with top clients and regional agencies across the country.
“India is known for its great talent pool and we are really pleased to have Umang Bedi, a proven business executive to lead our business in India. I also want to wish Kirthiga the very best in her new global role. Kirthiga has played a huge role in building our India business from scratch, and I know she will continue to deliver the same impact in the US,” said Dan Neary, vice-president, Asia Pacific, Facebook. “On Facebook, people and businesses connect on mobile, and with close to 150 million monthly active users in India, we see significant opportunities here.”
Facebook works with more than 85% of the top 100 advertisers in India identified by market research agency Kantar. A hundred percent of those advertisers use video within their Facebook campaigns in India.
“For me it’s a promising opportunity to participate in India’s digital growth, and I can’t think of a better place to be at,” Bedi said.
Facebook has been facing problems in India. Its Free Basics, which offers free internet usage for apps and websites, has been banned on the ground that it violated the principle of net neutrality.