Fever 104 FM and Reliance Commercial Finance have launched Fever iDream, a platform which aims to give an opportunity to people who have the ability to make it big in business. For the first time in Indian radio, listeners have a chance to not win but 'earn' Rs. 25 lacs.
Launched on 3rd September, Fever iDream is a unique campaign that gives listeners a chance to present a great business idea and the best idea will earn Rs. 25 lacs as seed capital to pursue their own venture.
Fever 104 FM today reaches to over 15 million listeners across key metros and aims to provide a platform that will enable common people realize their business aspirations.
Reliance Commercial Finance will sponsor the funding and will give an opportunity to listeners to make their dreams of starting their own SME business, come true.
The process is very simple. Listeners just need to log onto www.fever.fm/idream, fill in basic details and submit their business idea. The jury members will evaluate the submitted ideas and shortlist 10 best ideas from each of the four cities. From these 40 contestants, 4 finalists will further get shortlisted and awarded Rs. 2 lacs each. The final round will be broadcasted on TV (Bloomberg TV India) where the best deserving candidate will earn Rs. 25 lacs.