Flipkart has got mail: 16 'open letters' to the e-commerce giant on Big Billion Day
As Flipkart's Big Billion Day sale turned into a PR disaster, emotional shoppers took to social media. Some were angry, others cracking jokes and some rare ones to expressing love. We bring you the funny and angry rants of Flipkart users.business Updated: Oct 08, 2014 12:36 IST
Let's be honest, as Flipkart bombarded everyone with mails, app alerts, tweets, posts, etc. over the course of two weeks about the Big Billion Day sale, it got most of us excited.
Our immense love for discounts fuelled our excitement, mixed with this intrepid motivation to buy at least one product on crazy discounts that we'd flaunt for the rest of our lives. But what really happened at 8am on that fateful Monday morning left us looking like this:
First shoppers took to social media platforms to point out how some of the 'discounted' items were actually at prices higher than those on rivals Amazon and Snapdeal. Then, Flipkart's overburdened servers, crashed within two hours of the sale. If that wasn't enough, most of the popular discounted items went out of stock in about an hour. Not everyone was as lucky as this guy:
But what happened next broke the internet. Flipkart started cancelling orders it had initially accepted to provide 'equal opportunities' to other buyers. Shoppers weren't angry anymore, they were emotional. And they took to Twitter and Facebook - some to express their anger and others to crack jokes.
We bring you some of these expressions of emotion - some funny, others snarky and some rare ones full of love:
Y U make troll of yourself Flipkart?
Saridon, saridon aur sarr dard se aaram!
Dear #Flipkart, How could you give awy Samsung tablet for just 1200? Is it Samsung tablet or Saridon tablet?— *Esha* (@Esha_Espeaks) October 7, 2014
Every Sunday at 11am.
YEHI TOU SCAM HAI!
Good guy IRCTC.
Dear @Flipkart it was easy 2 book E Ticket on IRCTC than placing order on ur site. You could be more prepared. Now that item is outta stock— Direct Dil Se.... (@Raj_200473) October 7, 2014
So, how many cigarettes does it take?
That Gangs of Wasseypur reference #Coolness
Time to put sale on sale?
Dear flipkart, kindly sell your billion day deal on OLX.— IRSHAD (@Sheer_khurma) October 6, 2014
With love, your genuine consumer
Breather for IIPM
Dear Flipkart, IIPM gave better discounts on Laptops.— GabbbarSingh (@GabbbarSingh) October 6, 2014
That out of stock moment.
Dear Flipkart.. Screw you guys, I'm going home.. pic.twitter.com/7guPlifGo2— Balaji (@MrSandhubaadh) October 6, 2014
And one (or two) for the love letters
Dear Flipkart Finally happy to see Amarchitra Katha has been sold which was lying in Steal deal since Morning. #BigBillionDay Congrats— Funtastic (@Funtastic13) October 6, 2014
Regardless of the (mixed) responses, Flipkart promoters defended their Big Billion Day fest and called it an immense success. “We got a billion hits on our site today and achieved our 24 hour sales target of $100 million (Rs 600 crore) in gross merchandise value in just 10 hours.
We are truly humbled by the immense faith our customers have shown in us,” Sachin Bansal and Binny Bansal said in a statement on Monday.
The proprietors also sent out an apology mail on Tuesday addressing all the issues. "An unprecedented 1.5 million people shopped at Flipkart yesterday. While we stand humbled by the sheer faith that such a large number of customers have shown in us, we are unhappy that we were unable to live up to the expectations of millions more who wanted to buy from us yesterday."
You can read the full mail here.