Flipkart has got mail: 16 'open letters' to the e-commerce giant on Big Billion Day

  • Vishakha Saxena, Hindustan Times, New Delhi
  • Updated: Oct 08, 2014 12:36 IST

Let's be honest, as Flipkart bombarded everyone with mails, app alerts, tweets, posts, etc. over the course of two weeks about the Big Billion Day sale, it got most of us excited.

Our immense love for discounts fuelled our excitement, mixed with this intrepid motivation to buy at least one product on crazy discounts that we'd flaunt for the rest of our lives. But what really happened at 8am on that fateful Monday morning left us looking like this:


(Source: http://en.academic.ru/)

First shoppers took to social media platforms to point out how some of the 'discounted' items were actually at prices higher than those on rivals Amazon and Snapdeal. Then, Flipkart's overburdened servers, crashed within two hours of the sale. If that wasn't enough, most of the popular discounted items went out of stock in about an hour. Not everyone was as lucky as this guy:


But what happened next broke the internet. Flipkart started cancelling orders it had initially accepted to provide 'equal opportunities' to other buyers. Shoppers weren't angry anymore, they were emotional. And they took to Twitter and Facebook - some to express their anger and others to crack jokes.

We bring you some of these expressions of emotion - some funny, others snarky and some rare ones full of love:

Y U make troll of yourself Flipkart?


Saridon, saridon aur sarr dard se aaram!

Every Sunday at 11am.


Good guy IRCTC.


So, how many cigarettes does it take?


That Gangs of Wasseypur reference #Coolness

Time to put sale on sale?

With love, your genuine consumer

Breather for IIPM

That out of stock moment.


And one (or two) for the love letters

Regardless of the (mixed) responses, Flipkart promoters defended their Big Billion Day fest and called it an immense success. “We got a billion hits on our site today and achieved our 24 hour sales target of $100 million (Rs 600 crore) in gross merchandise value in just 10 hours.

We are truly humbled by the immense faith our customers have shown in us,” Sachin Bansal and Binny Bansal said in a statement on Monday.

The proprietors also sent out an apology mail on Tuesday addressing all the issues. "An unprecedented 1.5 million people shopped at Flipkart yesterday. While we stand humbled by the sheer faith that such a large number of customers have shown in us, we are unhappy that we were unable to live up to the expectations of millions more who wanted to buy from us yesterday."

You can read the full mail here .

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