Flipkart on Thursday entered into a strategic partnership with Home Town (Future group), HomeStop (Shoppers Stop) and @Home, India's largest home retail brands on Thursday.
The tie-ups will introduce a whole new range of products from these retail brands, adding to Flipkart's existing portfolio of over 1000 brands with seven lakh home products.
The association brings together best-in-class products from top home retailers backed by Flipkart's robust e-commerce capabilities to the end customer, the company said in a release.
From furnishing to DIY tools and homecare to décor, customers can now access an exhaustive range of products from these top-notch brands and their private labels, it said.
While the retailers have offline presence in key markets and a few online channels, the association helps them tap into Flipkart's expanding consumer base across the country.
The new partnerships also enrich Flipkart's product range, giving customers more variety to choose from and reach to some of Indian's leading brands, the release said.
To bring in a diverse range of products, Flipkart plans to partner with several other retailers across categories too, which will help offer an array of products on a single online platform, making it a one-stop-destination for every shopper, it said.
Ankit Nagori, Chief Business Officer of Flipkart, said the combination of the best-of-home-brands and the company's distribution and technology expertise "will surely be a bonus for our expanding customers, across India. We look forward to many more similar tie-ups across categories in the future."