Garmin aims 35% market share in automotive navigation biz
Aiming to achieve 35 per cent market share in the automotive navigation segment in India in the current financial year, US-based GPS device maker Garmin launched four customised products.business Updated: May 17, 2013 16:05 IST
Aiming to achieve 35 per cent market share in the automotive navigation segment in India in the current financial year, US-based GPS device maker Garmin launched four customised products.
"At present, our market share in the automotive navigation sector in India is around 20 per cent. We expect it to expand by 30 to 35 percent during the current fiscal," Garmin India National Sales and Marketing Manager Ali Rizvi said at a company's product launch event here.
The company said it invests around 5 per cent of its country revenue on marketing activities but will increase it in the coming days as per business needs.
To cement its position in Indian personal navigation devices (PDN) market, the company launched four new customised products-- nuvi 42LM, nuvi 52LM, nuvi 2460LM and
nuvi 2568LM-- which are priced in the range of Rs. 8,990 to Rs. 16,990.
New devices are equipped with unique features to make search option user friendly. They also have new guidance user interface that helps user to search destination faster and preview multiple route preferences.
"We have customised these devices more to suit Indian market need. This is the first time we have added photoreal Junction view which shows engineered form of real images that consumers come across while travelling," Garmin India Senior Manager Sales and Marketing APAC region Daniel Chien said
The company will provide around four updates of the map in a year free of cost to the consumers, Chien added.
"Being a company which has reached a mark of selling more than 110 million products, we take it as our responsibility to constantly upgrade our products and this is an attempt in that direction," Garmin Corporation Sales and Marketing Director Tony An said.