An increasing number of the upwardly mobile are pampering themselves with salon haircuts and spa products. And global salons, spas and spa products have been quick to cash-in on these new-age spenders.
“Over 75 per cent of our clients are from the upper middle-class strata,” said Dharmendra Manwani, CEO, Jean-Claude Biguine that plans to expand to Delhi and Bangalore riding on the “fantastic response received in Mumbai.” The Paris-based salon and spa already has over 350 outlets across 17 countries.
India is not just their next big stop. Renowned hairstylists Toni & Guy have also set up base in India with salons and a hairdressing academy. Global salon and spa chain Franck Provost is also expanding its presence in the country.
Not to be left behind, Indian companies are tying up with global ones to cash-in on the boom. Piramal Healthcare, and the Pierre Fabre Group jointly launched a new dermo-cosmetic range recently that will be marketed under the brand name Ducray.
While, home-grown salon and spa companies such as VLCC are looking at marketing their products abroad, UK-based Molton Brown is already retailing its completely organic spa products, including hand washes, lip plumpers, body and bath washes, creams, in India.
“We are already retailing our products in Mumbai and will soon open Molton Brown stores in Delhi and Bangalore,” said Nicolette Sen, senior vice-president, business development, The Wellness Group, a Singapore based company, which has been brought to India by the Murjanis. The group is also planning to bring the Italian luxury spa Comfort Zone to India. “For now, we are marketing Comfort Zone spa products out of stores at the ITC chain,” said Sen adding that their typical customers were “people in their 30s, well-travelled, professionals who don’t mind paying a premium price for products that are worth it.”