Google acquires social ad start-up Wildfire | business | Hindustan Times
Today in New Delhi, India
Dec 11, 2016-Sunday
-°C
New Delhi
  • Humidity
    -
  • Wind
    -

Google acquires social ad start-up Wildfire

business Updated: Aug 01, 2012 18:19 IST

Reuters
Highlight Story

Google Inc said on Tuesday it acquired marketing start-up Wildfire to help the world's largest Internet search company expand further into social media.

Wildfire provides software that links to Facebook Inc , Twitter, LinkedIn Corp and other social networks, allowing customers to manage their online brand and presence. Clients include Sony Corp and Amazon.com Inc .

Google and Wildfire did not disclose a purchase price. All Things D reported that Google paid about $250 million for the business.