Ads from Google and other big web advertisers will be banned from sites offering link to pirated content as result of US scheme intended to get rid of illicit revenues.
According to the Guardian, this scheme would allow copyright holders from the music, film and other creative industries to alert the big ad networks if their ads are appearing on sites offering links to pirated content or counterfeit goods.
The report said that British music industry body, the BPI, is working with the Internet Advertising Bureau in UK on the scheme which will involve a central database of piracy sites for ad networks, agencies and brands to avoid when planning campaigns.
Although Google and Yahoo include clauses in their contracts forbidding sites from displaying their ads, a study by the University of Southern California's Annenberg Innovation Laboratory found that both the companies were the biggest advertisers on pirate sites.
US Intellectual Property Enforcement co-ordinator Victoria Espinel said that the scheme is a positive step and such efforts can have significant impact on reducing online piracy and counterfeiting,
The BPI has been focused on blocking individual piracy sites in the recent years and going to the high court to force ISPs to block The Pirate Bay, Newzbin2, Kickass Torrents and others, the report added.