Google might buy Bengaluru-based mobile ad network InMobi

  • HT Correspondent, Hindustan Times, New Delhi
  • Updated: Mar 11, 2015 12:34 IST

Bengaluru-based mobile advertising network, InMobi, might be in talks with Google to be potentially accquired. This would be Google's first ever accquisition in India as it battles with Facebook to be the leader in mobile advertising.

Google and InMobi have been talking about a buyout since September last year according to a report published by the Economic Times, and now, the search giant is about to start a technology due diligence of InMobi. Commercial specifics are still unclear, but InMobi has been looking for a valuation of over $2 billion (Rs. 12,500 crore) for its next round of funding.

InMobi, which was founded by Naveen Tewari and fellow IIT-ians Amit Gupta, Mohit Saxena and Abhay Singhal in 2007 in Mumbai, started off as mKhoj, a mobile search platform. It's goal is simple: help some of the world's largest brands deliver the right ad to the right person at the right time. InMobi's client's include heavyweight's like Microsoft, Yamaha Motor Co, Adidas, Macy's and Lancome.

By combining disparate information about customers thorugh the apps they use, the sites they browse and the places they visit, InMobi is able to build a comprehensive profile of a person to help advertisers target ads better.

InMobi has delivered ads to nearly a billion mobile phones so far.

Google and InMobi did not respond to the Hindustan Times' requests for comments.

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