Every year Google launches tens of products. Yet the magic has been missing. It's been almost half a decade since Google has come out with something substantial.
The last really big hit was Gmail that changed the way email was accessed and stored. Google Docs and many other applications of Google including Google Gears (story that was broken by this newspaper for the 1st time in the world) you may argue.
But the answer remains the same.
None of them have had the magic or the charm of Gmail. It has been a while now there hasn't been a blockbuster from the Google camp that has charmed the entire web population under the legendary Google spell.
Google Wave - The Next Blockbuster
Well it may just be the time for change. Billed as one of the most ambitious projects from Google, Google Wave has the potential to alter the way we communicate online.
Google Wave is an online tool for real-time communication and collaboration. It can be both for a conversation and a document in which people can discuss and work together using rich text, videos, photos, maps and multimedia.
Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave to see who said what and when. The
The Best of Communication
Let's look at email. Hotmail created a huge revolution and tens and hundreds followed the email trail. By mid 2000's email wasn't something a VC was even looking at. Reason it was too exhausted an industry to be in even though everybody used email.
Out of the blue Google comes with Gmail and email gets a new lease of life. From 2mb and 4mb space previous email providers were providing Gmail jumps it to 1GB with space increasing every second (its reached 7 GB now). Combined with super usability and the entire email industry has changed. Email might as well be called Gmail now.
What Google did with email Wave is trying to do with communication. In other words it's trying to bring together the best aspects of email, messaging, social networking, multimedia and more.
Google's Corp Mission - What Microsoft does, we do it better?
Interestingly even though Google never admits it's been following Microsoft's trail for the last 5 years. Google might as well change its corporate mission to "What Microsoft does we do it better?" Microsoft's online collaboration tools Shared View and Live Mesh deserve a mention here and so does Microsoft's Shared Point.
Google's Ambition now under your fingertips
Google knows how to get the hype. Remember Gmail not open for all, only invitations policy. Restrict supply and create supply. Wave also has a similar strategy. Today, Google Wave opened itself to 1,00,000 users and developers worldwide.
Will Google Wave recreate the Gmail magic and do to online communications what Gmail did to email? Well watch out for this column with more delicious details on Google's most ambitious project.
Puneet Mehrotra writes on technology