Harley merchandise to be available at malls soon
Harley Davidson, makers of America’s most recognisable motorcycles, will launch its vaunted brand of clothes and accessories in India soon. It is evaluating partners to manufacture them, along with parts for its motorcycles, in India. Suprotip Ghosh reports.business Updated: Nov 16, 2009 22:00 IST
Now you can own a Harley Davidson jacket, or a pair of sunglasses, even as you dream and save up for the real McCoy.
Harley, makers of America’s most recognisable motorcycles, will launch its vaunted brand of clothes and accessories in India soon. It is evaluating partners to manufacture them, along with parts for its motorcycles, in India.
Globally, Harley sells leather jackets, light outer clothes, boots, eyewear, caps and collectibles like keychains and rings.
This range of merchandise will be available in shopping malls and arcades, away from bike showrooms, said Anoop Prakash, managing director, Harley Davidson India.
“Our showrooms will keep some product lines. But apparel and accessories will also be available at locations other than the showrooms. We are currently evaluating partners for this venture,” Mathur told Hindustan Times.
Globally, about five per cent of Harley’s revenues come from its apparels and accessories business. The company’s official website lists hundreds of such products available for sale, some of them only available in shops and stores. Mathur declined to give out the price range.
In terms of component sourcing, the company is looking at opportunities from India. Harley already sources the speedometer for one of its cruisers from an Indian vendor, Mathur said, adding this could expanded to include other parts.
Harley’s net income for the third quarter of 2009 was $26.5 million (Rs 122 crore), compared to $166.5 million (Rs 771 crore) in the third quarter of 2008.