With the concept of wellness and health catching up, healthcare websites are not only mushrooming but constantly innovating to beat the competition.
Though the traffic to these websites is increasing, profitability remains dim for many. Take for example, Medindia.net, one of the leading portals in the country providing health related information, online medical and diet consultation, and a database of doctors, hospitals, health NGOs and chemists, has recently added a social networking feature on its portal for patients and doctors.
The feature allows communities of doctors, patients and experts to connect. Besides, the portal is also working on making its health content suitable to be read on phone. However, despite being in business since a decade, Medindia.net is yet to make profits.
Sunil Shroff, CEO of Medindia.net said, “The business is not profitable and just sustainable. Our annual revenue is Rs 3 crore and we are growing at a rate of 30 per cent. We hope to double the growth in two to three months as the traffic on our portal is increasing because of the social networking feature. The social networking has 25,000 members and around two to three million people visit Medindia in a month.”
Healthizen.com is another consumer health management website which is trying to create space for itself.
Anand Anupam, founder of Healthizen.com said, “The online wellness portals are growing at 50 to 75 per cent.”