Hero Honda, Bajaj one-upmanship over mileage | business | Hindustan Times
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Hero Honda, Bajaj one-upmanship over mileage

business Updated: Sep 09, 2007 21:45 IST

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With rival Bajaj Auto coming up with a new 125 cc bike claiming to give a mileage of 109 km per litre, market leader Hero Honda today said it was the first to offer products giving such mileage in the same category.

"Hero Honda has always led the market on path-breaking technological innovations. Hero Honda's quantum core technology has been the first initiative in the Indian two-wheeler industry to have offered 100 cc mileage in a 125 cc bike in as early as 2005," a company spokesperson said when contacted.

This was incorporated in Hero Honda's Super Splendor (priced between Rs 44,150 and Rs 44,900), a 125 cc bike that offered an unprecedented combination of higher power and fuel efficiency, the spokesperson added.

Bajaj Auto today announced the launch of its XCD 125, which the company claims, offers features of 150 cc bike with the mileage of a 100 cc motorcycle priced at Rs 41,000 (ex-showroom)

BAL said its new bike XCD 125 is expected to become the company's main weapon in exiting the high-volume, low-margin 100 cc segment, which it says has shown negative growth over the past few months.

"The 100 cc bike segment has shown a constant decline in the current fiscal while all the remaining motorcycle segments are growing. With the innovative XCD 125, we are trying to provide customers with the value for their money," BAL Managing Director Rajiv Bajaj told reporters in Goa.

On the other hand, Hero Honda has been insisting that the 100 cc segment continued to be a main driver for volumes and would pay an important part in its future strategy.

Hero Honda's claim that it was the the first to offer products giving 100cc mileage in the 125 cc category comes close on the heels of Bajaj-TVS spat over alleged patent infringement over twin spark plug technology.