Smart Digivision Pvt Ltd, a company promoted by Mahendra Nahata, promoter of Himachal Futuristic Communications Ltd providing IPTV solutions under the brand name 'Myway IPTV', will invest Rs 700 crore to Rs 800 crore over the next five years. IPTV uses Internet-based technology and offers programmes through broadband networks.
Smart Digivision, which plans to be an alternative to direct-to-home (DTH) satellite-based distributions like Tata Sky and Dish TV, aims to get 3.5 million subscribers of the estimated 50 million Indian digital homes by 2014.
The company has tied up with state-run MTNL and BSNL to provide co-branded IPTV services to the consumers. MTNL and BSNL have an all India subscription base of 34 million subscribers.
Speaking to Hindustan Times, Kapil Dev Kumar, chief operating officer, Smart Digivision Pvt Ltd said, “Our positioning directly conveys that we are better in comparison to DTH.” He referred to features such as anytime video-on-demand, anytime music, internet applications and SMS facilities among others to make his point.
The promoters have already invested Rs 60 crore for the project till now. It has 110 people on its payrolls. The company will break-even after three to four years, said Kumar. Apart from Myway, other players such as Aksh Optifibre and Airtel also provide IPTV services.