Privilege Price Card: Housing.com launches discount cards for your dream home | business | Hindustan Times
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Privilege Price Card: Housing.com launches discount cards for your dream home

business Updated: Jun 13, 2016 12:23 IST
Timsy Jaipuria
Housing.com

Though, this card with a price tag of Rs 9,999 onwards will be valid for a limited period but, in case, a consumer is unable to use the card, housing.com gives a refund guarantee too.(Livemint)

Planning to buy a house and looking for the best price, give housing.com a try. In a first, the real estate portal and app has replicated the idea of a limited period membership card offer which can get you savings ranging from Rs. 1.2 lakh to Rs. 31.5 lakh for ready to move in and under construction properties.

Similar to the savings cards that are offered by various fashion retail outlets or food joints, which can save you some extra bucks, a “Privilege Price Card” by housing.com gives the buyer an access to heavy discounts, which directly reduces the negotiation cycle, and boosts sales.

Though, this card with a price tag of Rs 9,999 onwards will be valid for a limited period but, in case, a consumer is unable to use the card, housing.com gives a refund guarantee too.

Developers and online real estate portals have been trying to cater to the huge demand in the residential housing sector. Traditionally, developers have been offering freebees such as home appliances, foreign trips, cars etc to attract high sales.

“The idea is to give a one shot deal and convert fence sitters in home buyers. With this card, developers get access to high intent buyers and by offering great discounts upfront, developers will be able to reduce negotiations and ensure quick closures. Similarly, the home—buyer gets access to assured savings. This is a great starting point for them to engage with developers on a high footing and get additional discounts where possible,” said Nikhil Rungta, Chief Marketing Officer of SoftBank Group-backed Housing.com.

The concept will begin from Pune and will then be extended to other parts of the country such as Mumbai, Bangalore and later to Delhi NCR, Rungta said.