HT Media, NorthBase join hands to aid digital start-ups

  • HT Correspondent, Hindustan Times, New Delhi
  • Updated: May 22, 2015 23:32 IST

HT Media Ltd and US-based North Base Media (NBM) on Friday jointly launched, an initiative aimed at promoting and supporting budding entrepreneurs. The joint venture will focus on building digital media companies based on original content and advertising-related technologies.

A selected project can get an initial investment of up to $100,000, in addition to mentoring and facilitating market-access facility to be provided by the programme. Successful applicants will spend several months on the programme, interacting with each other and with leading media and technology thinkers from around the world.

Such entrepreneurs will help create platforms, products and technologies — that will become important tools to bring news and information to the new audience.

“In a young country like India, there are people bubbling with ideas and are struggling to convert them into success stories. Our initiative is to provide wings to some of them and make them successful entrepreneurs,” said Rajiv Verma, CEO, HT Media Ltd. NBM with its global expertise will bring great opportunities for upcoming media entrepreneurs. NBM has supported more than a dozen media business projects in Latin America, he added.

Initially, the programme aims to support 7-10 ideas with thrust on media and content technology-related proposals.

NBM is an international investment firm and is bullish about opportunities in India. “Mobile and social platforms are transforming the way billions of people consume news around the world… nowhere is that more evident than in India, where 500 million people have access to the internet,” said Marcus Brauchli, co-founder and managing partner, NBM.

The programme will be open to students and professionals. “We will reach out to all those who have an idea to create digital media companies,” Verma said.

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