Printworks, the week-long expo of HT Media Ltd (HTML) targeting small and medium business enterprises, concluded successfully on Sunday .
“The expo offers attractive advertising rates to potential advertisers and helps them reach out to their target audience through selective advertisements,” said Nitin Chaudhry, vice-president, media marketing, HTML. He said the concept has been designed for small entrepreneurs who do not have the wherewithal to design an ad with desired impact, but wish to expand their businesses.
This the fourth year of the annual expo. It tries to help potential advertisers identify his target audience, the message that he wishes to convey in his advertisement, and the advantages of print as an advertising medium.
For the company, it helps tap a new segment of advertisers.