Leading media house HT Media on Friday entered into a joint venture with UK-based mobile services firm Velti Plc. Firefly e-Ventures, a subsidiary of HT Media has acquired a 65 per cent stake in the new venture that will offer mobile marketing solutions to other media players, advertising and marketing agencies.
The business puts HT Media in league with telecom operators and value-added services companies catering to the mobile marketing segment with campaigns such as pop-up ads. Amit Garg, the business head of Firefly e-Ventures, will head the new business.
“HT Media Ltd is committed to the development of new media initiatives and, with Velti’s expertise in mobile solutions, we look forward to offering breakthrough and patented mobile based marketing services to our valued customers,” said Rajiv Verma, CEO of HT Media Ltd.
India is one of the fastest growing telecom markets with a subscriber base of over 300 million , and adding more than nine million every month.