Huawei, the third-largest maker of smartphones in the world with a market share of 6.7%, on Monday announced an exclusive tie-up with India’s largest e-commerce marketplace Flipkart, to sell its ‘Honor’ range of devices.
The company launched four devices under Honor series, which will be available exclusively on Flipkart from October 6. There will be no offline retail of this series.
The company also launched tablet MediaPad Honor T1 in India, priced at Rs 9,999. The company said as part of the strategy it will sell Ascend series handsets through offline retail.
“Our product line up for the next quarter is exciting and promising and we are confident that our tie-up with Flipkart will further fuel our growth and success in India,” said Cai Liqun, CEO, Huawei Telecommunications (India). “We are aiming to sell 1 million smartphones in 2014 and are on track to achieve our target.”
Priced at Rs 19,999 and the flagship device, Honor 6, is a 4G phone, which comes with 3GB RAM and 13 megapixel rear camera.
“At the onset of the festive season, the devices including — two smartphones — Honor 6 and Honor Holly and two tablets — Honor X1 and Honor T1 will be available to the 26 million regular visitors of Flipkart,” Huawei India president (consumer business group) Allen Wang said.