Diversified consumer goods giant Hindustan Unilever has launched an initiative to address the challenge of water scarcity in the country. India Water Body - as the initiative is called - aims to save over 50 billion litres of water by 2015.
The company claims a sense of altruism drives the initiative and there is no business involved here. The India Water Body will conduct nation-wide studies to assess the demand-supply gap for water in India. It is also looking to engage a systematic long-term approach to drive water security for the nation through the public-private partnership model including the government and the NGOs.
"It is estimated that by 2030, the supply of water in India would be half of the demand for it. This is a crisis that has the potential to derail the economic and social development of the country and impact the health and livelihood of millions of people across the country. The initiative is aimed at driving water security," said Nitin Paranjpe, CEO & managing director, Hindustan Unilever.
HUL has initiated projects in several states to create capacity towards conserving more than 50 billion litres of water in the next four years. The company is looking at funding a few projects with R20 crore investments. Internally it has reduced water use in the manufacturing process. In 2010, it reduced water usage in the manufacturing operations by 36% measured on per tonne basis over a baseline of 2004.