Hyundai sales pace up 1.5% to 52,515 units in May | business | Hindustan Times
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Hyundai sales pace up 1.5% to 52,515 units in May

Customer preference to brands with high aspirational value at attainable prices helped boost Hyundai sales.

business Updated: Jun 01, 2015 11:17 IST
Hyundai

Hyundai Motor India(HMIL) reported on Monday a 1.5% increase in total sales at 52,515 units in May. The company had sold 51,718 units in the same month last year, HMIL said in a statement.

In the domestic market, Hyundai sold 37,450 units last month compared to 36,205 units in May 2014, up 3.4%. However, the company's exports declined 2.9% to 15,065 units as against 15,513 units in the same period last year.

HMIL senior vice-president(sales and marketing) Rakesh Srivastava said: "In a market experiencing low growth with decreasing contribution of rural and diesel vehicles sales, Hyundai volumes grew to 37,450 units with fourth consecutive month of more than 10,000 units of highly successful and acceptable Elite & Active, showcasing customers' changing preference towards brands delivering high aspirational value at attainable prices."