India's leading mobile service operator Idea Cellular on Wednesday entered into a strategic tie-up with global Internet brand Yahoo! to provide mobile search services.
Yahoo!oneSearch, launched in Asia in May, gives access to news, web images, financial information, weather conditions and navigating other websites.
"Yahoo!oneSearch provides Idea with a competitive advantage by offering a reliable and easy-to-use mobile search offer to consumers in India," Pradeep Shrivastava, chief marketing officer, Idea, said in a statement.
"Our subscribers are increasingly looking for the quickest way to access services on the open Internet and the mobile device has now become a tool to get instant answers," Shrivastava added.
Based on the tie-up, Yahoo! intends to become a key player in mobile services and establish a strong leadership position in mobile search services, the Internet giant said a statement.
"Our partnership with Idea Cellular is helping to extend Yahoo!'s clear leadership in search for mobile users in India," said David Ko, vice president, Yahoo!.
"Yahoo! is committed to innovation that provides value to operators and consumers and our mobile partnership strategy will continue to evolve and add value to our respective customers," Ko added.
Idea Cellular, which is a part of the $12 billion Aditya Birla Group, operates in over 18 countries, employing about 88,000 people.