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IIM-A graduate selling vegetables

business Updated: Jul 03, 2008 02:39 IST
IIM-A graduate sells vegetables chasing a dream

Unlike of an IIM graduate for whom sky is the limit in corporate matters, Kaushalendra of Nalanda district with a management degree from IIM, Ahmedabad under his belt chose to sell vegetables on the streets of Patna and still dreamt to make it big.

How on earth can somebody make it big by selling etables?

Meet 27-year-old Kaushalendra, son of a college demonstrator in the nondescript block town of Ekangarsarai in Nalanda district, who says, "I have a dream to build Bihar into a vegetable hub of the country. I want vegetables grown in Bihar on dining tables everywhere -- from Srinagar to Salem, from Shillong to Surat."

Perhaps the most highly educated green grocer India has ever produced, he has founded a farmers' cooperative 'Samriddhi' which sells vegetables in ice-cooled pushcarts.

The private-public partnership venture, launched about a couple of months ago with assistance from the Agriculture Technology Management Agency (ATMA) with just one pushcart, has now placed an order for 50 more, thanks to a collateral-free loan of Rs 50 lakh from the Punjab National Bank.