Textile and handicraft from Pakistan will be the main attraction at the popular India International Trade Fair which opened in New Delhi on Friday with the release of balloons on the Children's Day.
The 28th edition of the annual IITF was inaugurated by Vice President Hamid Ansari who said that India was not untouched by the global financial crisis.
"The trade fair is being held at a time when the world is going through an unprecedented, once-in-a-generation crisis," he said.
However, the opening ceremony of the IITF saw usual excitement of the crowd who seemed oblivious of the global economic crisis.
"We will spend on whatever good stuff comes our way. Crisis is limited to stock market, I guess," Tanya, 24, from Delhi said.
Over three million visitors are expected at the Pragati Maidan (venue of the fair) in the next 10 days. "We would do good profit which would be further used to cross subsidise our foreign fairs," Chairman and Managing Director of the India Trade Promotion Organisation (ITPO) Sheela Bhide said.
Besides its flagship, IITF, the ITPO organises and participates in a number of domestic and global expositions.
About 100 companies from Pakistan, IITF's partner country this year, are displaying and selling their products that include textiles, handicraft and food products.
In all, 7000 companies-small and big, from India and 38 countries will exhibit and sell their products and wares.
Women empowerment and infrastructure are the broad themes which will be evident in different pavilions put up by the private and public sector firms and state governments and defence establishment.