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India among top 2 emerging markets for Yahoo!

business Updated: Jun 14, 2009 11:25 IST
PTI
India among top 2 emerging markets for Yahoo!

Internet search giant Yahoo! on Sunday said India is one of the ‘top emerging markets´ and it would release a slew of products over next few months for further consolidating its position in the country.

“India is one of the top two countries in the emerging markets segment and holds a lot of promise for us ... Products developed in the Indian lab and centres abroad are part of the pipeline of innovative products that will help us in the

Indian market,” Yahoo! Head of Audience (Emerging Markets) Gopal Krishna told PTI.
He, however, declined to comment on the details of the products.

“Innovations around mail, instant messenger and front page (landing page) would be prime focus areas. We would also look at news properties like News, Bollywood and Buzz,” he said.

Emerging markets contributes up to 65 per cent to the total users for some of the key global Yahoo! properties and is the fastest growing region from business perspective as well, he added.

One of the leading properties/products is Yahoo! Cricket, which attracted 2.4 million unique users per month emerging as the top cricket site in India, according to Comscore April 2009 data.