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India is long-term race for us

Audi says they may keep their options open in the face of government increasing customs duty on pre-assembled engines, gearbox, and transmission. Michael Perschke, head of Audi India talks to Mint in an exclusive interview.

business Updated: Mar 27, 2011 00:39 IST
Gouri Shah

Audi says they may keep their options open in the face of government increasing customs duty on pre-assembled engines, gearbox, and transmission. Michael Perschke, head of Audi India talks to Mint in an exclusive interview. Edited excerpts:

What will your strategy be in wake of increased customs duty on pre-assembled engines for luxury cars?

It is too premature to make a statement. We are looking at it and studying it, there are still some consultations going on as we need more clarity.

What will Audi’s strategy be to gain ground in India?

We look at India as a long term race. We’re very confident that in 2015 we will be number one. We’re number one in Europe, we’re number one in China. We are today the fastest growing luxury brand in India.

What will this growth be based on?

This year, we have several new products — the A8 which we launched in January, we have the A7 coming in May and the A6 coming in September — October, these are three big volume products.

How big is the market for luxury cars in India?

Last year, barely 0.7% of the total car market in India was luxury. Long term, we think the total Indian car market will go beyond 5 million, the luxury market will probably hit by that time a 100,000 cars and we definitely want to have at least 25-27% of it.