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India set to showcase global wines

Some 60 wine brands from across the world are going to be showcased at the upcoming sixth International Food and Wine Show in Delhi, reports Varun Soni.

business Updated: Jan 16, 2008 00:09 IST
Varun Soni

It definitely promises to be a toast for the senses. Some 60 wine brands from across the world are going to be showcased at the upcoming sixth International Food and Wine Show (IFOWS) to be held from January 17-19, 2008 in New Delhi. While the traditional favourites like Italy, France, South Africa, USA will command the largest presence, introducing itself for the first time to the Indian customer will be the famed Hungarian Tokai wines.

A major highlight of the exhibition will also be the participation of domestic industry majors like Pernord Ricard, the UB Group and Indage. “Nearly 65 per cent of the brands to be showcased at the exhibition are coming to India for the first time. Some of the brands include Brunello di Montalcino, Masi, Feudi Della Medusa and Gruppo Italiano Vini from Italy, Wines of South Africa, Chateau Roubine from France, Herdade do Esporao from Portugal and Trapiche from Argentina. The coming in of such brands bodes well for the growth of the domestic wine market,” says Rajiv Malhotra, managing director of Lotus Exhibitions and Marketing Services (LEMS), which is organizing the event.

A major attraction of the exhibition will be Vinitaly, a workshop on Italian wines to be held as a concurrent event.

“The show this year focusses on a host of high quality food and wine tasting sessions by experts, seminars and presentations offering a number of unique opportunities and an ideal platform for promotion in one of the world's most interesting and largest markets,” says Malhotra.

The exhibition is supported by Veronafiere, Vinitaly, Wines of South Africa, the Hungarian Wine Association as well as the Embassy of Italy. It will be inaugurated by Paolo De Castro, Minister of Agriculture, Government of Italy.

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