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India to promote tea-tasting tourism

business Updated: Mar 10, 2007 12:40 IST
Tea-tasting circuits

If Europe has wine-tasting tourism, India's answer to that is a tea-testing tourist circuit.

That, along with holding international conferences, is the new area India plans to focus on as it seeks to boost in-bound tourism in the coming years, Tourism and Culture Minister Ambika Soni has said in Berlin.

There are plans to develop tea-tasting circuits similar to the wine-tasting tours offered in Europe, she said at a press conference in Berlin.

Convention tourism is another area which the government is keen to develop as it holds great potential in India, Soni, who was in Berlin to launch "India Incredible" campaign at the International Tourism Exchange, said.

At present, India's share is only about eight per cent of the annual global business of US dollars 280 million generated by convention tourism.

Outlining the measures taken by the government and the industry to promote tourism sector, Soni said hotel capacity will be significantly improved with the addition of 100,000 new beds planned for the current year.

Liberalisation of aviation sector and 100 per cent foreign investments allowed in tourism sector are expected to attract more foreign investments into the country, she said.

Current efforts to diversify tourist attractions by offering new products such as adventure tourism, wellness tourism, medical tourism and golf tourism will have a positive effect on foreign tourist arrivals as well as on domestic tourism, she added.