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India will soon become Domino's 2nd-largest market after US

business Updated: Aug 27, 2013 02:59 IST
HT Correspondent
Domino's Pizza

India is set to become the second-largest market after the US for Domino's Pizza, the company said on Monday underlinning the country's significance in the food chain's global strategy.

"In the global Domino's system, India is amongst the top three countries in terms of absolute number of stores," said Shyam S Bhartia, chairman, Jubilant FoodWorks Ltd.

Jubilant FoodWorks Ltd (JFL) operates the pizza chain in India.

India will be the firm's second-largest market in terms of number of outlets in the next few months, overtaking the UK.

"At present, India has 600 outlets whereas UK has over 700 outlets. In other 12 to 24 months, India will become our second largest market," said Steven Pizziol, vice-president, Asia Pacific, Domino's Pizza. In the US, the company has 5,000 stores.

The company has plans to open a total of 125 new stores in India during the current fiscal. The company opened its 600th store in Vasant Kunj, Delhi to introduce the international "Pizza Theatre" concept that features an open display kitchen and restaurant layout.

"The concept, which has already been adopted in Domino's restaurants across many international markets, has been designed to enhance the consumer engagement," Bhartia said.

With the focus on strengthening dine-in segment apart from its forte in home delivery, company will fine tune the model even further and probably, by the end of the year it may start launching every store in this format. "We have started looking for relatively bigger store size which ranges between 1,400 to 1,700 sq. feet against the previous size of 1,000 sq. feet," Pizziol said.

JFL, which operates Dunkin' Donuts in India, said it will open 80-100 Dunkin' Donut outlets in the next four years.